An intake of breath

I’m in the grip of nervous anticipation; this week I will have my first conversation with Chantelle, an enterprising young woman and entrepreneur, based in South Africa, who, whilst studying to become a clinical psychologist, has found the time to establish a charity, Educating Athletes, which seeks to support aspiring athletes from disadvantaged backgrounds through their secondary education, by providing financial, academic and emotional assistance. Chantelle and I have been paired through the Queen’s Young Leaders Programme, with whom I have been a mentor since the Programme was established. The Queen Elizabeth Diamond Jubilee Trust, in partnership with Comic Relief and the Royal Commonwealth Society, created the Queen’s Young Leaders Programme in honour of The Queen’s 60 years of service to the Commonwealth, with the goal of helping the next generation to achieve their aspirations.

Chantelle will be my third Queen’s Young Leaders mentee and I can’t wait to get to know her. I hope in some small ways I can help her achieve her goals. I find it immensely rewarding being a mentor; I learn so much from the people to whom I am introduced, not just about them, their challenges, visions and hopes, but also I gain an insight into myself, and a better appreciation of what I value. The Young Leaders really are inspirational – they blow new energy and insights into me, and the others who come into contact with them. (The etymology of “inspirational” comes from the Latin “spirare” meaning “to breathe” and was originally used to refer to a divine or supernatural being imparting a deep truth or idea – each of the Leaders I have met to date is driven by strong personal values and a vision of what they hope to achieve).

If you are interested in mentoring an extraordinary young person, and, by doing so, helping them to make the world a better place, then contact Frances Brown, the Education and Mentoring Director for the Programme. She is based at Cambridge University, in the UK and her email is frances.brown@ice.cam.ac.uk. Over the course of its five-year life span, the Programme aims to discover, celebrate and support young people from every Commonwealth nation to transform their own lives and the lives of others around them. I have had the good fortune to mentor Edmund, who is based in Kenya and has founded a thriving charity, the Xavier Project, that is now functioning in a number of countries, it provides support to refugees and their families; and a young lady, Seini, who works as a volunteer in Papua New Guinea and champions equality for women and the necessity of learning from past generations so as to reduce the negative impact of decisions that we make and the actions we take now.

In some ways, Seini’s vision is the theme of the ballet I went to see on Saturday night - Ghost Dances, performed by Rambert at Sadler’s Wells. 

Ghost Dances was inspired by the moving book written by Joan Jara, the widow of the Chilean teacher, theatre director and folk singer, Victor Jara, who was kidnapped and then murdered shortly after General Pinochet’s brutal coup in 1973. Joan wrote her heart-rending record of events in Victor: An Unfinished Song, it describes the rise and then loss of this inspirational and creative man.

Victor Jara

Her words have moved others into confronting the horrors of oppression and have inspired many to strive for a compassionate and more humane world. Chile suffered a period of intense and ruthless repression following the coup, an estimated 35,000 civilians were put to death and thousands more imprisoned and tortured. Ghost Dances was last performed at Sadler’s Wells 14 years ago, which is where I first saw it. The memory of that performance has stuck with me as if it was yesterday. Each time I have seen the ballet I have been reduced to tears. I remain appalled by the horrific manner in which we treat our fellow man – we seem incapable of learning from our past - look at the ghastly bombing in Manchester this week, the ongoing war in Syria, terrorism in Nigeria, Sudan and Mexico, the list feels endless. We will only change the world for the better if we take personal responsibility and inspire others to do the same.

Some who disappeared in Chile during Pinochet coup
picture taken during demonstration in Santiago on 40th anniversary of coup.

So, what makes a person inspirational?

Do people who inspire have to have overcome something in order to make an impact on others? Probably not, but they do need to demonstrate bravery, hence the phrase “having the courage of their convictions”. Most of the inspirational people I have known have willingly walked a different path from those around them and have not been afraid to buck the trend. My grandmother has been a major source of inspiration for me (and still is, despite no longer being here to act as my mentor) – she was born the illegitimate daughter of a housemaid in rural southwest Scotland. Through her own drive and determination she studied hard, qualified as a nurse, emigrated, married an engineer (who was involved in pioneering exploration in the Middle East) and she herself became a significant influence in the region and in London on their return. Her husband died when she was still young, but she raised two children – both of whom became notable people – my father was the Attorney General of Hong Kong, he is an exceptional lawyer and remains a Bencher of Middle Temple, and his sister married my father’s best friend from Cambridge and became the wife of the Lord Mayor of London as well as a champion of charitable causes. Humble roots need not hold you back if you have values, drive and determination. My grandmother was very popular with my father’s friends - her flat became a haven, a place where they could study and debate topics of interest. She always encouraged people to think, to believe in themselves and to act with integrity. Every day I think of her (and miss her) but her spirit and lessons, in how to live life well, remain with me.

My grandmother

Inspirational people clearly care – and are usually driven by a greater cause, rather than their own self-aggrandisement.

They have an understanding of their environment and are aware and appreciative of others, but they are also self-aware and comfortable in their own skin. Empathy and authenticity – both are needed to carry people with you.

Most of the inspirational people I have met have been humble and very grateful for the opportunities they have had – be that an education or the ability to mix with and help others and/or the assistance others have given to them – they seldom seem to appreciate that people give to them and support them in their cause because of who they are and what they do.

A person cannot be inspirational through fine words alone – they need to “walk their talk”. I know that I will never be inspirational because, all too often, I fail to follow my own advice, when I should be leading by example. For example, I work stupid hours instead of spending time with precious loved-ones. I’m not aware of anyone when on their deathbeds saying: “Thank goodness I finished that extra spread sheet” – in the modern workplace it is all too easy to get sucked into the morass of demands and timelines and thereby lose sight of what’s important.

Working late - by TULP

Most inspirational people are surprisingly pragmatic and well-grounded – they know their goals, but are willing to adapt the path and pace in order to ensure that they get there. They seldom take themselves too seriously as they know that the praise and accolades (when they come) are for what they do and not just for who they are. In ancient Rome a victorious General was permitted to process in Triumph in a four-horse chariot through the streets, wearing a laurel crown and a toga of imperial purple. For that day he was viewed as above other mortals and near divine. However, he was required to conduct himself with dignified humility - a slave would travel with, standing behind him in the chariot, whispering reminders of his mortality to help him escape hubris. The Ancient Greeks and Romans even had specific goddesses who enacted retribution against people who succumbed to hubris – in the ancient Greek religion it was Nemesis and in Roman times, Invidia.

A panel from a Roman sarcophagus showing the Triumph of Marcus Aurelius
Capitoline Museum, Rome

Truly inspirational people do not engender envy in others, instead they encourage people to become the best they can be.

Inspirational people seem to breathe encouragement and confidence to do the right thing into those around them. No wonder I am waiting to speak with Chantelle with bated breath and a degree of nervous anticipation. It is nearing my time to inhale.

"Breathe" - Pink Floyd

Breathe, breathe in the air
Don't be afraid to care
Leave but don't leave me
Look around and choose your own ground

For long you live and high you fly
And smiles you'll give and tears you'll cry
And all you touch and all you see
Is all your life will ever be

Run, rabbit, run
Dig that hole, forget the sun,
And when at last the work is done
Don't sit down, it's time to dig another one

For long you live and high you fly
But only if you ride the tide
And balanced on the biggest wave
You race toward an early grave.

All we need is love

Day 10 (Thursday 10th December 2015)

10 past 10. In most advertisements, the time displayed on a watch 
is approximately 10:10. The reason for this is to "frame" the logo of the watch maker.
The hands at that number cause the eyes to look right at the logo! 
contributed by Shaun Hussey, Graphic Designer

This inspirational post was written by respected Marketing guru and wit Alan Gilmour. Alan has recently started a new role as the Head of Acquisition and Retention for Police Mutual. Alan and I should have crossed paths at Lloyds TSB (as he was Head of Marketing at the time when the group acquired a business I co-founded). However, we only met face-to-face when he became responsible for the high profile project of establishing Identity Cards for the UK's Passport Office. He is highly engaging company and those I know who have worked with him describe him as an inspirational, entertaining and remarkable leader. You can follow Alan on Twitter (his handle is @alan_gilmour) or read his (sporadic) personal blogging. 

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You don't have to shine in a flashy and ostentatious manner to be a high flier.

Earlier this year Burt Shavitz died.

Burt, a bearded, free-spirited, hippy, who was 80 at his death, turned his affinity for nature and beekeeping into the multi-million dollar personal care products company, ‘Burt’s Bees’.

A man of deep principle who turned his back on the company he created and walked away with virtually nothing. And went back to the bees he loved.

Yet the company he created lives on and describes itself on its website as ‘basically a bunch of hands-on, tree-hugging, greased elbow do-gooders. It's kind of what makes our company special. We think the bees would agree.’

Burt would have approved.

And Burt’s story begs the question - Why is that ex hippies have built and run some of the world’s best brands?

Think about it

Michael Eavis and the Glastonbury Festival.

Richard Branson and Virgin.

Anita Roddick and Body Shop.

Ben Cohen and Jerry Greenfield and their eponymous ice cream.

Yvon Choinard and Patagonia.

And the biggest hippie and biggest Hippie Brand of them all, Steve Jobs and Apple.

The list goes on.

And if some of these companies were not exactly begat by the Hippie era, their founders certainly betray Hippie-esque tendencies.

But what is it about the Hippie culture that it has spawned such a litany of great brands?

It is because they have a cause.

A clear mission and vision statement that transcends making money or being first in our chosen market or improving shareholder returns. Or some other corporate guff.

They want to change the world for those they serve, those they work with.

For us a brand must have a cause.  A cause that inspires and motivates all who work for the brand, all who buy the brand. A cause rooted in a brand truth.

Brands do not necessarily need to change the world. But all brands must have a belief in what they are doing, why they are doing it, who they are doing it for, where they want to be.

The more succinct, the more inspiring, the more emotional, the better the brand.

Maybe Hippie Brands are just better at doing this.

At building a vision and a mission for the brand that resonates, that is distinctive, that is believable. Better at creating a cause for their brand.

And if you want to see what great looks like in this context, here is one example:

‘Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis’ (Patagonia)

But no matter the words on the paper all will come to naught if your brand and its people cannot live and breathe the brand, strive for the cause. It all comes down to brand execution.

Great brands, hippie or not, not only define what they stand for and what they want to achieve, but can execute against this with great consistency and great rigour through the organisation and across all touch-points. Including those who work for the brand.

This is how you build a brilliant brand and soar.

It is not about being a hippie.

It is about defining and being true to an inspiring, emotional and motivating brand cause.

We can all do that.

The "Hippy Hippy Shakes" - sung by the Swinging Blue Jeans