Day 34 (Wednesday 3rd January 2018)
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| 34% uplift in premium spirits sales occurs over the festive period compared to other times of the year. A study by cloud-based software provider Epos Now, studied sales data between 11.30pm on New Year's Eve 2017 and 12.30am on New Year's Day and, according to a poll of 800 pubs around the UK, during this hour prosecco accounted for 18% of total wet sales while Champagne contributed to 17% - these two drinks accounted for 35% of the pubs' total revenue during this time. In England hospital admissions due to alcohol-abuse peak around the end-of-year holiday season. Normally about 15% of ER admissions are alcohol-related, according to the NHS, but at weekends and holiday times, that figure can shoot up to 70%. |
One of the things I love about the Advent Blogs series is that is is a global phenomenon and today's post proves just that. The 34th blog is by Maya Drøschler. Maya is based in Copenhagen in Denmark. She joined the Advent Blog series as a writer in 2016 and wrote a poem last year, to describe the highs and lows of her first year in business - she had decided to follow her dreams and become an entrepreneur. I am pleased to report that her business seems to be going from strength to strength. She specialises in what she calls "The Point of HR" - that intersection between HR and communications and can advise on HR, systems and process design. She is also a respected public speaker and blogger. She writes a good and informative blog - in Danish - HR forretning (which translates as HR Business) as well as posting articles on LinkedIn. She has a background in HR (and has worked in Retail, Engineering and Medical Technical Equipment and Analysis). You can find her on Twitter (her handle is @MayaDroeschler).
I have huge admiration for Maya, not least because English is not her first language and yet she insists on writing in English for the Advent Blogs series because that is best for the majority of readers.
All of the pictures used in the post have been provided by Maya herself.
We are still within the 12 Days of Christmas and hence her sentiments and wishes expressed at the end of the piece are sound.
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Merry Christmas.
(and a Happy New Year!)
To a large
extent, language is built upon semantic opposites, but the relationship between
two opposing terms like, say, black and white, is rarely neutral. Rather, the
two terms are subtly ranked, because the relationship is characterized and
determined by the act of human value attribution.
We prefer The
One to The Other; we prefer Humans to Non-humans; we prefer Civilization to
Barbarism; and we prefer Growth to Stagnation.
The word dawn
is often associated with a new beginning, transparency and a clear mind,
whereas the word darkness is associated with a weathered mind and all things
hidden and forbidden.
Darkness
and dawn are not rigorous opposites, though, but rather two different phases in
a repetitive cycle:
But even
though darkness and dawn are not opposites in themselves each of them belong to
a pair, which are:
Heart of Darkness
Joseph
Conrad wrote the novel Heart of Darkness
more than a century ago. In the novel, the sailor and narrator Marlow goes on a
trip to find a guy named Kurtz, who is a successful ivory dealer in the
colonized African country, Congo. When Marlow finally arrives at Kurtz’ camp
deep inside the Congolese jungle, Marlow quickly realizes that the man, who is
supposed to represent Western civilization and enlightenment, is quite the
opposite; Kurtz is a disturbed person who has established his own brutal regime
inside the jungle, where he acts as a demigod and exploits the natives.
Later, it
turns out that Kurtz suffers from jungle fever (today we call it malaria), and
the last words Kurtz says before he dies are the famous: The Horror. The Horror. As readers, we don’t know if Kurtz is
hallucinating, meeting his own personal angel of death or reflecting on his
former misdeeds, but we do know that he, who should be the glorious exponent of
dawn, is in fact much closer to darkness.
Everything
is not always what it seems, like darkness turns into dawn and dawn turns into
day, day turns into dusk. What counts as evolution, enlightenment and progress
might in fact be an expression of human regression.
But no one
seems to notice, before it is too late.
Darkness Has a Bad Reputation
Darkness
has a bad reputation, but this is a misconception, because darkness is not frightening,
depressing and uncivilized at all times.
On the
contrary, darkness can be comforting, it can hide your flaws and it can protect
you from expectations, demands, obligations and responsibilities, when you need
it the most.
Likewise,
dawn is not necessarily positive; dawn is not always a new beginning, life
starting all over again, the sun rising above the horizon to spread its light
and warmth, but can be the very moment when you stand naked, exposed and visible
to the decisions you must make and the hard work you must do, before the sun
sets again.
Repetition and Rest
Darkness
and dawn are both part of a repetitive cycle. For thousands of years, dawn has
meant the beginning of a new work day and darkness has meant the end of the
work day, the moment when you could finally rest.
The children are a sleep, the soil is at rest, and everything is quiet.
The world has turned quiet.
Modern work
life has a lot of dawn and very little darkness, modern work life is one big,
bright, busy endeavor, where everything is illuminated and everything is at
stake.
You cannot
hide, you cannot rest. Your brain is in constant overload mode and everything
is up to you.
The Cycle
Although all
natural ecosystems are built upon repetition and incremental improvement, humans
of today tend to idealise radical innovation. It’s much cooler to be disruptive
than it is to be repetitive, and you are undoubtedly a more fascinating and
smart person if you are an inventor rather than a maintainer.
Lately, humans
have invented algorithms and Artificial Intelligence, and those innovations promise
us that we can get rid of all the tedious, boring stuff we had to do in the
past, like weeding the soil.
In fact, we
can get rid of repetition itself and only do new, exciting, creative things every
day for the rest of our lives.
But this is
a fantasy, because we need darkness as much as we need dawn, we need the
repetitiousness of the cycle.
Too Much Daylight
I live in
Denmark and this time of year we only experience seven hours of daylight each
day.
When
farming was the main industry, people slept on average two hours more each
night than people do today, and even up to fifty years ago eight to nine hours
of sleep a night was the norm. It’s not that we don’t need to sleep anymore, it’s just that we don’t have time to sleep.
Because dawn
is always near.
In a
knowledge economy, it doesn’t matter what time of year or what time of day it
is. We have liberated ourselves from the limitations of the cycle, we have
liberated ourselves into the borderless work life.
We have
established a regime of extreme enlightenment and civilization, where
everything is transparent, elucidated and always fresh and new, and that’s
great, but sometimes I wonder, if Kurtz and people like him are the true
architects of modern work life. As I observe people giving up on their health,
their families and their personal values to serve an endless series of dawns, I
can almost hear Kurtz whisper:
The horror. The horror.
Christmas
These days,
a lot of people experience heavy workloads, tight deadlines, unhealthy work
environments, bad leadership practices, irrational decisions processes, even
more irrational chains of command, unsuccessful projects, strategies badly
executed and barriers to cooperation at work.
To me, these
conditions are all symptoms of too much dawn and too little darkness, of too
little time to absorb, reflect and make plans that extend to more than the next
hour, next dawn.
I hope that
you spend the Christmas holidays cherishing the darkness (if you live in the
North), and I hope that you will allow yourself to experience the sensation of
not being bombarded with sensory impressions and dubious assignments around the
clock.
If you have
time to rest, to think and to contemplate, you may realize that every idealized
term, like dawn and busy and transparency, carry their opposites by their chest.
Dawn? I’m not ready for it, let me go back to sleep, please.
Busy? Always, but I really can’t say what I am busy with.
Transparency? This is a secret, but I don’t want to know everything about everyone.
Only
Christmas has no opposite term, Christmas is always Christmas.
Merry Christmas.
(and a Happy New Year!)
