Much of my career over the past decade has revolved around effecting change - turning ideas into reality and helping people and businesses achieve and exceed their stated objectives. Just recently, I was asked to design some training for a team who have a significant number of projects on the go and who needed to think a bit more about the human side of change. After all, it is people that make change successful or who refuse to adopt the proposed new approaches and ways of working and hence, potentially impactful, projects and initiatives fail to deliver their anticipated benefits. This post is a brief summary of what I told them...
In Chinese mythology the goldfish leaps the gate of learning to become a scholarly and masterful dragon.
As a consequence, I have used goldfish as a recurring theme, both to entertain and also to remind you that it is through applying what we learn that we can progress.
Fertilised goldfish eggs |
Goldfish fry |
Success at the end of the change process |
Before considering the most effective ways of managing change, it makes sense to consider what drives change in the work environment. The main reasons are:
- Crises
- Performance gaps
- New technology
- Market opportunities
- Mergers, acquisitions and divestments
- New leadership
- Planned abandonment (such as closing down a site or department)
Change is unlikely to occur unless the following formula is proved:
D = Dissatisfaction
V = Vision
P = Process
Rc = Resistance to Change
Cc = Cost of Change
Ease of Change = (D x V x P) > (Rc + Cc)
When considering changing something it is worth asking a few simple questions, namely:
- Why is this change necessary?
- Is there enough dissatisfaction and who is discontented/why are they dissatisfied?
- Is the vision clear?
- Do we have a process/plan to achieve the change?
- Who will be resistant and why?
- For whom is there a personal or political cost?
- What are the financial/economic/environmental factors that need to be considered?
Goldfish sculpture by Riusuke Fukahori |
Goldfish sculpture by Riusuke Fukahori |
It is easy as a manager to think that it is kinder to give people time to adjust, but by doing so you are perhaps just delaying the inevitable and making the change harder. There are many good examples of leaders deliberately trying to get their people to the bottom of The Curve as swiftly as possible, so that their colleagues can start feeling more optimistic about the future. The best recent story I have heard of this, that illustrates the need to get people “ to go round the bend”, was when an old factory needed to be pulled down to make space for a new state-of-the-art operation. Generations of families had worked at the old site and it was a symbolic building within the community,commanding considerable emotional attachment. It was only when management, in desperation, announced a prize raffle for two employees to be the ones to press the demolition button, to would blow up the old building, that the shocked employees really started ti appreciate that their former, familiar world was coming to an end. It really helps to make people feel that they are involved in the process but it is also important to them that they believe that their voice is being heard. Regular, honest communication is vital, including individual attention to help those who find the change particularly challenging.
By stopping people from worrying and gossiping you can:
- prevent unnecessary anxiety,
- reduce costs,
- bolster morale,
- encourage employee engagement with vision and the the process to get there and
- reduce the likelihood of errors.
Many people have tried to understand why change is unsuccessful. One of the easiest academic models is John P. Kotter’s 8 reasons, which the primary causes for failure as:
- Not establishing a great enough sense of urgency
- Not creating a sufficiently powerful guiding coalition
- Lacking a powerful vision
- Under-communicating the vision
- Not removing obstacles to the new vision
- Not systematically planning for and creating short-term wins
- Declaring victory too soon
- Neglecting to anchor changes firmly in the corporate culture
The opposite of Kotter’s reasons for failure provide a good framework for planning the stages of change.
Effective change requires leaders to believe in their own ability to make it happen and to inspire others into sharing the vision and wanting to achieve it with them. Once there is a united desire to attain a specified goal and a clear route to do so has been defined and articulated, each person involved must take personal responsibility for their part of the process or initiative. Nobody says that change is easy, but, with the right preparation and attitude, it is an attainable prize.
Effective change requires leaders to believe in their own ability to make it happen and to inspire others into sharing the vision and wanting to achieve it with them. Once there is a united desire to attain a specified goal and a clear route to do so has been defined and articulated, each person involved must take personal responsibility for their part of the process or initiative. Nobody says that change is easy, but, with the right preparation and attitude, it is an attainable prize.